Welcome to me.
I have resisted the need for a personal website from day one. But my incredible Masters having boyfriend has conveyed to me on more than one occasion the importance and the need. So, welcome to me, bringing it into existence. I guess we can take it back, way back. My name is Jordan Person, formally known as Jordan Roberts. I was adopted at birth and took my birth name in 2001.
I was born and raised in Pinellas County, Florida. I say the county name because I lived all over it. Truly from one side to the other. I was never more than 15 minutes from a beach. I grew up a sun/sunset loving, beach loving, water baby.
From the young age of 14 I knew I wanted to take care of people. I think I knew before that but I will say 14 for the sake of the story. Being a teenager and signing up for the class Medical Skills and Services I had no idea would shape the rest of my life. At the end of my freshman year my instructor, Mrs. Celentano, told me she offered a program to Seniors and on rare occasion she would accept a junior. She asked me to return my junior year. There was a list of qualifications I needed to meet, and so I did.
My relationship with the cannabis plant began at 15. Up until that point I was a poster child for DARE. From the first time I smoked it, my brain told me it needed it. I didn’t understand it but from age 16 I listened to myself and continued to use every single day. I would journal that some day I would live in a place where everyone was just like me and would not judge me for my usage of this plant. I would write about the balance it provided me and that it felt like the anti-depressants I had been prescribed were supposed to feel.
By the end of my junior year of high school, Mrs. Celentano convinced me to take the state board test to become a Certified Nurses Assistant, CNA. I asked my grandparents for the money and they took me to take the test. I was the youngest person there by far. I passed with flying colors and my first job ever was as a CNA making almost twice as much as any of my high school friends. I was thrown in head first and it all came naturally.
That is why she encouraged me to do it. She saw it in me. I did not understand what “it” was at the time. My senior year of high school, my beloved teacher was transferred to another school on the other side of town. At the end of the school year there was a competition for the Health Occupations Students of America (HOSA.) I competed in Nursing Assisting. There were students there from around the state. I competed against a couple hundred. I won first place. Mrs. Celentano ran across the auditorium and embraced me. It was because of her. It was a highlight of my life.
I tried traditional college and I felt like it was nothing more than 13th grade. I did not want to learn all the extra things. I wanted to work with the human body. So my grandmother convinced me to go to trade school. I received my Licensed Practical Nursing license in 2000 from Pinellas Technical Education Center in Clearwater, Florida. I received awards for perfect attendance and most injections given.
My LPN took me so many places. I worked in every type of setting you can think of. Mostly during my time with Suwannee Medical under the direction of a woman that to this day is like a mother to me, Victoria Sidlauskis. I worked in psych units, allergy and asthma, doctors offices, telemetry, obstetrics, med surg, oncology, geriatrics, hospice, Alzheimer’s, I even worked in a county jail for two years. I was constantly searching for my niche.
Then in 2005 I lost the two most important people in my universe, my grandparents that raised me. I did not want to be in the medical field anymore. But from her deathbed, my grandmother begged me to never leave the medical field. She told it was what I was born to do. So I took a few months off and made the decision to become a Massage Therapist. This way I could still work with the human body but would no longer have to deal with death and dying.
In 2006 I traveled to Kaui, Hawaii and I spent several weeks living with my teacher and became certified in Lomi Lomi and Hot Stone and Sand. In addition to learning about massage I received my first lessons in trimming cannabis that had been grown just outside her window. It was an incredible experience that helped make me who I am today.
I performed massage therapy for a few years until I became sick in 2010. I left Florida in search wellness. I moved to Colorado with the hopes of getting my medical marijuana card and getting healthy. I ended up having six major surgeries and used various forms of plant medicine to save my life over the next two years.
In 2012 I was beginning to thrive and relocated from the mountains of Colorado to a city just outside of Denver. I had my final surgery on 12/12/12, a liver resection. Just a few short months later, I was thriving and volunteering in the cannabis industry. At the beginning of 2013, I began managing a medical marijuana dispensary, Caregivers For Life, under the direction of Sally Bright. She is a no b.s kind of woman that taught me so much. There were times I was unsure if she realized how much she mentored me.
When 2014 began, adult use cannabis was a legal thing and I wanted to do something different. I wanted to combine everything I had the last 14 years of my life combining. Cannabis Massage was born. It all started as a science experiment in my mind. I wanted to know what would happen when you applied cannabis from head to toe. That experiment ended up leading me here. The need to put out my own website.
We received press almost immediately. The first year I was in business I was in 6 international documentaries. Two of which I never even saw. That makes me chuckle as I write this. I would attend events and be in the right place at the right time, often. I was in a couple of books, one that even led to being mentioned in TIME magazine years later. In 2021, we will be in business for seven years. That fills me with so much pride. We still receive press requests every year.
To back up and something I definitely need to add is 2015. That is when I started my NORML chapter. Denver NORML became an award winning nonprofit in 2017 and 2018. We went to DC several years and lobbied Congress. I was the campaign manager in 2016 for Responsible Use Denver. That year I won an award for “Most Influential in Cannabis Policy.” Under the direction and mentorship of Judd Golden, we attempted to legalize a safe place for consumers to consume in the city of Denver. We also pushed a change in legislation at the state level for Employer Drug Testing. My time with NORML made me the public speaker that I am and gave me the most important people in my life.
In 2017 I launched Cannabis Massage 101. A course I designed to offer massage therapists around the world the ability to do what I do. As of December 2020, I have taught students from 35 states, as well as Canada and New Zealand. I was supposed to teach in New Zealand in 2020 but we of course had to reschedule due to the crazy year we all had.
I wanted to bring my focus back to my roots. My roots that could now grow as a human, as a cannabis nurse, and as a cannabis massage therapist. I shifted back into what I wanted at the depth of my core. The same thing I have wanted as long as I can remember – to heal the world, or at least as many people as I possibly can.
I had been making products to use in the massage sessions for years and more and more people were really loving everything. Enter, a literal angel (investor) and Primal Healing was born. Organic hemp skincare and topicals made with zero chemicals or preservatives, simple and beautiful as nature intended became available nationwide at the beginning of 2019. We attended several trade shows throughout the year and began to build our network of spas.
In 2019, I also began contributing to publications as a cannabis and topicals expert. CannabisMD and Grass Roots America Magazine. My articles and columns cover topics ranging from using cannabis topicals for Neuropathy to interviews with politicians, research scientists and other modern day hero’s. Writing has provided an outlet for me that I have appreciated most of my life. Those closest to me remember my poetry days all the way back to middle and high school. I have always loved to write and express myself through the written word.
In January 2020, at the Indo Expo I received an award for Best Hemp Topical. The recipe I took a couple years to perfect and began studying herbalism to do so, received recognition and that provided me with the fuel I needed all throughout 2020 to keep pushing and not give up because of what was happening in the world. I went outside the box and created the Bliss Broadcast. A virtual self care event that featured wellness tips, yoga, reiki, meditation, and breath work. We raised money for Feeding America.
Cannabis Massage and Hemp Skincare made it through the pandemic. In October 2020, I launched Cannabis Massage 102. A deep dive into all things cannabis massage and plant medicine. I am excited to see all my 101 students again and expand their horizons even more. In December 2020 in a total surprise, I was nominated for Cannabis Nurses Network, Entrepreneur of the Year for 2020. I am so honored by this nomination. To be a cannabis nurse is a dream come true on so many levels.
The little girl in me and the natural born healer, that smoked pot in Florida all those years ago is now a successful business woman with all my businesses focused on cannabis. I have spoken on panels at conferences around the country, I have spoken before state Senators and State Representatives, Governors, I have led panels, I have taught three hour sessions, and some that were just 30 minutes. My goal remains to heal as many people as I possibly can.
Whether that comes from people purchasing my skincare and topicals, learning from me how to do what I do, receiving my care as a cannabis nurse or cannabis massage therapist, or something I write changes their life – I want to heal this world and the people in it to the best of my ability, and now with a true focus on all things plant medicine.
And to think…..I’m just getting started.